Why is The Festive Season the Best Time to Buy A Car?

One of the most anticipated seasons in India is, without a doubt, the last quarter of the year. Not only does it bring the cool winter months, but this period also signals the onset of festivities across the country. Lavish meals, elaborate home decorations and non-stop celebrations are some of the elements that make up this season. As people get ready to welcome all new things, this time is often considered auspicious for starting new ventures and making purchases. And one of the most popular purchases during this time of the year is a car, and there are several reasons for this.

Safety, Convenience and Comfort

Personal mobility for centuries has defined human progress. From horses to owned vehicles, freedom to move has been instrumental to explore more and expand economic horizons. Cars subsequently became highly aspirational and possibly one of the most thought through purchases. Being safe and convenient way to get to a destination comfortably added to the popularity of cars.

Owning a vehicle is even more pertinent in current times when a global pandemic has altered social behavior and requires us to exercise extreme caution in all public spaces, including shared transport. People are associating great value to buying cars and the demand for new vehicles has been steady since the lockdown was lifted, despite an overall economic slowdown .

These reasons make a car purchase a smart move right now. And since this is the start of the festive season, there are a few other advantages of buying a car now as well.

New Model Launches

Most new car models are introduced ahead of the festive season, considered auspicious by a large number of customers to make new purchases. Fresh new avatars of existing cars also make their debut at attractive prices to ensure customers can make most of their festive season.

Ford has introduced three new models to further strengthen its utility vehicle range and to ensure you have more options to choose from.

Ford EcoSport Automatic: If you are a fan of automatic cars then pick the recently launched Ford EcoSport AT in a lower-priced Titanium trim. New EcoSport Titanium AT is paired to BS6 compliant 1.5L petrol engine with a six-speed torque converter gearbox, delivering best-in-class 122 PS power & 149 Nm torque. It offers greater convenience to owners with features like paddle shifters, cruise control & superior connectivity with FordPassTM

Ford Freestyle Flair: The new top-of-the-line variant of Ford’s compact utility vehicle enhances Freestyle’s cool quotient with sporty red & black theme, all-around black & red graphics, black-painted roof with red roof rails, black alloys as well as black & grey seats with red accents on doors. Go check out the Flair and we ware sure you’ll fall in love with its its sporty appeal

Ford Endeavour Sport Edition: Donning bold, black exteriors, Ford Endeavour Sport features several design enhancements to accentuate an already imposing stance and appeal. New top-trim offers black smoked headlamps, ebony black front grille, black roof rails, new black alloys & special SPORT decals on doors & tailgate. It’ll continue to be a capability leader in its segment and is a perfect addition to your family this festive season.

Not just the three new vehicles, Ford’s outstanding vehicle portfolio promises to deliver more than you expect from your car. No matter what your preference is – hatchback or SUV – Ford has a vehicle to suit your diverse needs.

Easy Financing Options

From waiving processing fees to offering special interest rates, financial institutions pull out all stops to woo customers during the festive season. Some companies waive off part payment or foreclosure charges for all car purchases during the festive season, while others may offer cash discounts, corporate discounts, cash voucher or free accessories. And with the auto industry getting back on track post the lockdown, you can be sure of several lucrative offers coming your way during the festive period.

Loyalty Exchange Bonus

Loyalty to your preferred car manufacturer can fetch generous compensation as well. In some cases, you may be able to claim higher discount if you are planning to upgrade your car with the same manufacturer.

Ford Assured, the company’s used car business, is offering great bonus on exchanging your old car for a Ford. The company is also guaranteeing the best price for your used car. Contact your nearest Ford showroom for a stop solution – from exchange to new car purchase.

Ford Assured can help make your car exchange hassle free. The company follows a transparent mode to calculate the value of cars, by taking into consideration even values of accessories and insurance. This festive season Ford Assured is offering benefits of up to Rs. 25,000 to make it attractive for existing Ford owners to get maximum value & exchange their car to bring home a new Ford.

Make Your Purchase in Comfort

Buying a car without test driving it first is simply out of the question. But it’s quite natural if you don’t want to venture out unnecessarily given the ongoing pandemic.

Ford has made it extremely convenient for your to bring home yoru dream car this festive season with its Dial-A-Ford service. You can call Ford at 1800-109-3000 test drive the Ford car of your choice, at your doorstep. What’s more – once you make a decision, your Ford car will even be delivered to your house, safely, sanitised and ready for use.

Festivals are a great time to embark on new beginnings and buying a car is a milestone for most people. There is no better time to do this than the upcoming festive season. So, add to the joy of this festive season and bring home a new Ford today.